Let's be honest with each other here. Most of your micro, or "craft" distilleries are probably buying cheap whisky and spirits, repackaging it, and calling it "hand made". There is a right way, which is usually the hard way, and a wrong way. Jack Daniels, in my mind is impressive. They make their own barrels, they cultivate their own yeast, and they draw their water from an artisan spring (for over 150 years). They make a good product because they control every step of their production process, and that sounds pretty "crafty" to me. In this episode we talk with Chris Fletcher, the assistant master distiller for Jack Daniels and get his take on what craft whisky really is.